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Bold white text on black background reading 'JOËl'S ATHLETICS'

Start your Journey to strength, health & a little sexy..

Services

Personal Training for real‑life results – focused 1:1 sessions built around your goals, your level, and your day‑to‑day life. Stronger, leaner, and more confident without wasting effort on guesswork.

Personal Training

Online Coaching that feels like having a coach in your pocket. You get tailored programming, video feedback, and regular check‑ins, so you stay consistent and keep progressing – no matter where you train.

Online coaching

Street sportswear built around my training essentials – clean caps, shirts and soon to come my book ‘‘Train Like A Pro’’, made for training sessions, off‑days and everything in between.

ËSSENTIALS - THE STORE

  • Daniel

    ‘’The experience has been transformative. Joel’s guidance, dedication, and expertise are unparalleled. He takes a very personalized approach, understanding not only my fitness goals but also my lifestyle and individual needs. The combination of tailored workout plans, precise nutritional guidance, and Joel’s attention to detail made all the difference. He’s not only a fantastic trainer but also a constant source of motivation.’’

    -7.6%Bodyfat in 9 Weeks

  • Melanie

    ‘’Incredibly patient, knowledgeable and fun to work with! I can’t believe the progress I’ve made - currently can’t stop looking in the mirror, it’s just a massive transformation within 12 weeks. Exceeded expectations- Thanks so much to my wonderful trainer and friend Joel! ‘’

    -8.9%Bodyfat in 12 Weeks

  • Paul

    ‘’Started as someone who has always been overweighed, finished as someone who has no fear of looking in the mirror anymore. Really outperformed my expectations. Joel (the best PT) took me by the hand and guided me through my weight loss journey. It has really been a blast. Had the most fun during the sessions and it felt like he was always on my side, also during the hard times. Mental support, nutritional advice, the right physical exercise, all that is needed for working on yourself is present. ‘’

    -25.4kg in 24 Weeks

  • Kelly

    He crafted a training plan to help me gradually improve my endurance, mobility, core strength, and overall fitness.

    Joel’s positive attitude motivates me to push myself during each session, and his dynamic and engaging training skills always keep me excited for the next workout. He also tailors the focus of our sessions to address my specific weaknesses and places a strong emphasis on safety, carefully monitoring my form to prevent injuries. He tracks my numbers thoroughly, always ensures my form is correct, and even nutrition and plus, how to train when I'm by myself.

    Aside from training, he’s kind and easy to talk to, so my 1 hour here often sets me in a great mood for my day! ‘’

    -7.6kg in 12 Weeks

  • Ben

    ‘’I have just completed my first 3-month training program under the guidance of Joël and I couldn't ask for a better trainer and lifestyle supporter. With answers to all my questions about diet and training (on a daily basis), I am now confident and knowledgable about exercises, form, tempo and arguably most important, happily secure in my self image.’’

    -9.8%Bodyfat in 13 Weeks

‘‘real strength, better movement, and long‑term health, for you to feel the benefits in everyday life and carry that confidence Beyond the gym.’’

  • By combining strength, endurance, and skills, I help people build confidence and a body that’s both capable and good looking.
    My coaching is not about blindly following plans, but about understanding, intensity, progression, and better movement.

  • For people who feel stuck or never received the right approach to starting their fitness journey.
    For those who are tired of plateaus and want to move forward with clarity and real progress.

  • Training built a confidence in me that went far beyond the gym. I know how it feels to be stuck, working hard but not really moving forward.
    The guidance I give today is what I needed back then – that’s why I coach: to give you clarity, shortcuts, and a smarter path forward.

    • Personalized training & nutrition Built around your goals, experience, and everyday life — not generic templates.

    • Guidance, feedback, and support ‍ ‍So you know what you’re doing, why you’re doing it, and how to adjust along the way.

    • A clear structure for long-term progress Not just short-term results, but a system that helps you keep moving forward.

Let’s talk about your goals!

If you’re tired of feeling stuck and want a clear path to your fitness goals, this is for you.

YOu Came this far, might as well book your free consultation;)